Communications. Campaign design. Digital. Community.
I am a global campaign strategist and veteran communicator inspiring teams to confront challenges threatening life on this planet. I've led multiple projects on the climate crisis, renewable energy, solar and electric vehicle adoption, forests, food systems and international affairs. My specialties are senior leadership, staff management, nonprofit communications, rapid response, public speaking, visual media, digital strategies and social media engagement.
I began my career as an international visual journalist and have since managed several newsrooms of multi-skilled reporters and video producers. I've since moved into digital engagement in a wide array of fields from crowdsourcing coverage of the Arab Spring to promoting sustainable lifestyle change through digital tools and mobilization. I'm a change agent who has been hired to assist legacy organizations in embracing a digital, agile future.
Currently, I am a Global Campaign Strategist for Greenpeace, working on climate change, biodiversity, forests and food with an emphasis on campaign design, supporter engagement and changing mindsets. Privately, I'm a home solar and electric mobility advocate.
In my career, I've delivered reports, videos and campaigns for Greenpeace, CNN, PBS, ITVS, TechTV, Voice of America, Internews and Huffington Post. My assignments have taken me across Europe, Asia, the Middle East and Africa, giving me a deep perspective on global affairs and our precious planet.
Management Experience Strategy Planning
Digital Engagement Social Media Strategy
Project Management Fundraising
Analytics and KPIs Writing
I inspire organizations
to embrace innovative campaigns through passion and leadership
Throughout my career, I've had the good fortune to serve in leadership roles for companies and organizations that believe people are the most valuable resource we have. I love inspiring multicultural teams across the globe and learning from others as much as I try to lead them. High standards, a knack for details, deep respect for others and a self-effacing humor is what I bring to the table.
My favorite experiences have been with entrepreneurial start-ups or start-up divisions that put a premium on innovation, pushing the envelope to tell stories and offer engagement opportunities in brand new ways. My default mode is to take charge of ambitious projects and engineer them for success, armed only with a game-changing idea, a talented team and good old-fashioned hard work.
I believe deeply in immersive storytelling: using relatable, compelling language and images to trigger something inside that makes average people want to engage. Effective communication is about them, not us. I believe we humans can chart a bold new course to secure a more sustainable planet as long as we challenge the cultural norms of greed, waste and overconsumption. Through intelligent culture campaigning, we can alter mindsets and behaviors to bring about a whole new world.