WASHINGTON – At the board meeting of the Broadcasting Board of Governors, Davin Hutchins explained the digital strategy at Alhurra and Radio Sawa to BBG chairman Jeff Shell (Chairman, Universal Filmed Entertainment Group), Richard Stengel (former managing editor for Time and Under Secretary of State for Public Diplomacy and Public Affairs at the State Department) and Middle East career diplomat Amb. Ryan Crocker.
The Broadcasting Board of Governors focused its meeting today on perceptions of the United States throughout the Middle East and took an in-depth look at the activities and accomplishments of the Middle East Broadcasting Networks.
The four-hour meeting at MBN’s headquarters examined the impact of U.S. international media in the region, including the operations of Radio Sawa and Alhurra Television, which marked its 10th Anniversary this month.
“I’d like to congratulate the men and women of Alhurra on their tremendous work over the past ten years,” BBG Chairman Jeff Shell said while touring the newsroom prior to the meeting. “Despite challenging reporting environments, they provide reliable, accurate and objective news to the people of the Middle East with an unmatched quality.”
The Board then devoted 90 minutes to a “deep-dive” session focused on MBN. MBN President Brian Conniff and senior editors, producers and correspondents presented highlights of the network’s multimedia activities, its programming and distribution and its effectiveness.
Watch Hutch’s presentation of how to reach audiences in digital Arabia: